Amazon is closing in on Flipkart in India, one metric at a time

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Alex Poucher

Image: Nv/Epa/REX/Shutterstock

Amazon’s big $5 billion bet in India might be enough for the company to win the country’s ecommerce race.

Amazon India is quickly closing in on the lead Flipkart assumes in the country’s ecommerce space, according to data from intelligence firm 7Park Data. At least in some metrics.

When it comes to mobile engagement, the data suggests, Amazon India is showing promising growth. As of March 2017, four-year-old Amazon India held 30.3 percent of the mobile market share, only slightly behind the decade-old Flipkart’s 30.7 percent mark. 

Amazon’s mobile traffic grew by 46 percent between the first quarter of 2016 and 2017, according to the same data. During the same period, Flipkart saw a decline of 11.5 percent in mobile visitors. 

While the accuracy of 7Park Data’s claims remains debatable, several studies in the past seem to corroborate Amazon India’s growth. 

Numbers from web analytics firm SimilarWeb last year suggested that Amazon had surpassed Flipkart in both desktop and mobile visitors. ComScore made a similar claim in 2015. 

Flipkart is prepping for a fight back, too. The company said earlier this month that it has raised $1.4 billion from Microsoft, Tencent, and Ebay as well as previous investors to grow its business. As part of the agreement, Flipkart also acquired Ebay’s India business. 

Furthermore, the Indian company is reportedly in talks to acquire Snapdeal, the third-largest ecommerce business in the country. Back in the day, Flipkart and Snapdeal were stark rivals.

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Click to view original article on Mashable.

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